Content
WKLB
Western Kentucky Little Britches Rodeo Association is a youth-focused rodeo organization celebrating the passion, grit, and talent of the next generation of cowboys and cowgirls across Kentucky.
Role
Market Research Concept Development Logo Design Refinement Final Deliverables
Tools
Adobe Illustrator
Before and After
A strategic refresh that elevates the original concept—refining typography, structure, and visual impact to better capture the grit, camaraderie, and Western heritage at the heart of youth rodeo. Country-western details and rope motifs come together in a cohesive mark designed to stand proudly in and beyond the arena.
