Content
WKLB
Western Kentucky Little Britches Rodeo Association celebrates the passion, dedication, and talent of young riders across Kentucky. The goal was to refine an existing identity while preserving the tradition, energy, and community behind the organization.
Role
Market Research Concept Development Logo Design Refinement Final Deliverables
Tools
Adobe Illustrator
Evolving an Existing Identity
The original mark captured the spirit of youth rodeo, but needed refinement to better represent the organization across modern applications. I focused on strengthening typography, improving structure, and creating a more balanced visual system while preserving the Western character and sense of tradition.
The final identity combines classic rodeo influences with improved legibility and versatility, creating a mark that feels authentic in the arena and beyond.
