Content
Bikehouse
Bikehouse is a motorcycle brand built around craftsmanship, exploration, and the culture that surrounds riding. The goal was to create a visual identity that felt authentic to the community while remaining flexible across brand applications.
Role
Market Research Concept Development Logo Design Refinement Final Deliverables
Tools
Adobe Illustrator Adobe Photoshop
Developing a Brand Mark
The challenge was creating a mark that could feel established from day one while holding up across a variety of applications. I explored the brand's audience, visual references, and motorcycle culture before developing initial concepts by hand and refining the strongest direction digitally.
The final mark balanced character, legibility, and durability, with subtle texture and wear introduced to reflect the environments where the brand exists.
