Kelsey Sloan Design

National Federation of Independent Business (NFIB) is a non-profit organization that advocates on behalf of America’s small and independent business owners.

Role

Creative Direction Market Research Photography Graphic Design Project Management

Tools

Adobe InDesign Adobe Photoshop Adobe Illustrator

Dynamic Digital Campaigns

As the creative force behind digital ad campaigns, I ensure that every detail reflects intent, crafting dynamic campaigns that consider audience, tone, and style to increase engagement and drive results. From aligning with brand standards to selecting striking visuals, each decision is purpose-driven.

Print's Not Dead

Below is a collection of printed collateral carefully crafted with consideration for visual hierarchy, brand standards, composition & balance, and human interaction. Each project begins with a series of questions and research to gather insight on objectives and goals and what project success looks like.

iPhone Mockup represent a screenshot of this App

Promotional Folding Direct Mail
A direct mail piece built to get opened and read. I tightened the copy down to what mattered, structured the layout for a quick scan, and chose a fold that did the work for the reader instead of against them.

NFIB Election One-Sheet
A dense set of election stats turned into something members would actually look at. I worked with copywriters to cut the content to essentials, then built custom infographics and a layout that made the numbers make sense at a glance.

NFIB State Voting Trifold
State-by-state voting information, organized so it didn't feel like homework. Clean sections, a logical flow, nothing extra — designed to be picked up, used, and understood in under a minute.

NFIB Annual Report
A report template that had to hold up issue after issue. I built it with linked text boxes for fast updates and a layout that gave the numbers and the narrative equal room to breathe.

NFIB Advocacy Video

A video educating Ohio members on licensing reform and encouraging action. I handled post-production editing and motion graphics, blending footage with custom-designed animations. The result informed and motivated without losing the brand's voice.