Kelsey Sloan Design

National Federation of Independent Business (NFIB) is a non-profit organization that advocates on behalf of America’s small and independent business owners.

Role

Creative Direction Market Research Photography Graphic Design Project Management

Tools

Adobe InDesign Adobe Photoshop Adobe Illustrator

Dynamic Digital Campaigns

As the creative force behind digital ad campaigns, I ensure that every detail reflects intent, crafting dynamic campaigns that consider audience, tone, and style to increase engagement and drive results. From aligning with brand standards to selecting striking visuals, each decision is purpose-driven.

Print's Not Dead

Below is a collection of printed collateral carefully crafted with consideration for visual hierarchy, brand standards, composition & balance, and human interaction. Each project begins with a series of questions and research to gather insight on objectives and goals and what project success looks like.

iPhone Mockup represent a screenshot of this App

Promotional Folding Direct Mail
A direct mail piece that communicated member savings clearly and got opened. I tightened the copy, structured the layout for scanning, and chose a fold that worked. Direct mail still performs when the design earns it.

NFIB Election One-Sheet
A visual summary of election stats and information for NFIB members. I worked with copywriters to streamline the content, then designed custom infographics and a clear layout that turned data into something actually readable. Information design that respects people's time.

NFIB State Voting Trifold
State-specific voting information organized into a trifold format. I designed it to make complex information scannable—clean layout, logical sections, no clutter. A tool members could actually use when they needed it.

NFIB Annual Report
An annual report template that balanced brand consistency with usability. I built it with linked text boxes for automatic adjustments and structured the layout to let the content breathe. Numbers and narrative, working together.

NFIB Advocacy Video

A video educating Ohio members on licensing reform and encouraging action. I handled post-production editing and motion graphics, blending footage with custom-designed animations. The result informed and motivated without losing the brand's voice.