Content
NFIB
The National Federation of Independent Business (NFIB) advocates on behalf of America's small and independent business owners. My work spanned digital campaigns, editorial design, and member communications, translating policy, research, and advocacy into clear, engaging experiences across print and digital.
Role
Creative Direction Market Research Photography Graphic Design Project Management
Tools
Adobe InDesign Adobe Photoshop Adobe Illustrator
Dynamic Digital Campaigns
Whether promoting member benefits, advocacy initiatives, or legislative priorities, each campaign was designed to connect with a specific audience and support a broader communication strategy. Working across social, digital advertising, and campaign assets, I translated messaging into cohesive visual experiences that strengthened engagement while reinforcing the NFIB brand.
Print's Not Dead
Print continues to play an important role when information needs to be understood, referenced, or shared. From direct mail and advocacy materials to annual reports, each piece was designed to guide the reader through complex information using hierarchy, pacing, and purposeful composition.
