Content

About

I've spent over a decade turning ideas into images that stick. In-house agencies. Creative services teams. Production environments. I've worked in the trenches and at the table, learning that the best design happens when strategy and craft aren't separate things—they're the same thing.

I design brand systems. I illustrate. I build for web and digital. I create campaigns. But really, I'm in the business of translation—taking what lives in your head or heart and giving it shape, color, weight. Making it real enough to move people. Good design doesn't chase trends or ignore them. It doesn't choose between being beautiful and being useful. It does both. It lasts because it's made for humans, not algorithms or awards.

I believe in craft. In collaboration. In work that means something beyond the pixels. If you're looking for someone to help tell your story—let's talk.

Clear Image of Fredrick
Clear Image of Fredrick

Work Experience

Genesys

Visual Designer

(Jun 2024 - Present)

4Patriots

Senior Designer

(Dec 2021 - Jun 2024)

NFIB

Lead Designer

(Apr 2019 - Dec 2021)

ERA

Creative Marketing Manager

(Mar 2018 - Dec 2019)

Tools

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Adobe InDesign
Adobe Lightroom
Figma
& More

Skills

Strategy & Systems
Brand Identity
Creative Direction
UX/UI Design
Data Visualization
Craft & Execution
Graphic Design
Illustration
Motion Design