Content
Allkinds
Allkinds is an inclusive apparel brand I founded and brought to market, built around the belief that individuality and connection can coexist. From brand strategy and identity development to apparel design and marketing, I created a complete brand experience centered on belonging and representation.
Role
Founder Creative Director Market Research Concept & Design Logo Design Ad Development Copywriting
Tools
Adobe Illustrator Adobe Photoshop
Allkinds: Brand Identity & Apparel
Building Allkinds required creating more than a logo. I developed the brand foundation, visual identity, and product designs to create a cohesive expression that could translate across apparel, marketing, and digital touchpoints.
The primary logo was designed to feel approachable, recognizable, and adaptable, while the secondary “ILY” hand-sign mark created a more personal expression of connection and acceptance.
The resulting identity system was intentionally minimal, allowing the message to remain the focus while providing a flexible foundation for brand growth.
