The Need To create a postcard insert to be included in Amazon purchases at the company's fulfillment center and to encourage customers to return to the Amazon store and make future purchases, thus increasing customer loyalty. The Process

Creating this insert aimed to catch customers' interest and prompt action. I needed to pick appealing product photos and meet Amazon's print standards. To tackle this, we used persuasive messaging for customer engagement, stuck to our brand style, and ensured the insert met print specs for Amazon. This not only promoted other products and brought customers back to our site, but also boosted loyalty with discounts for future purchases.