Content
What I Do
PDP Image Sets
Optimized, scroll-stopping image stacks that clearly communicate value, differentiate your product, and drive purchase decisions.
A+ Content & Brand Stores
Custom layouts that feel polished, on-brand, and tailored to your customer—not cut from a template.
Launch & Optimization Support
Whether it’s a new SKU or a struggling one, I deliver strategic creative—from audits and quick fixes to full-scale launch assets—designed to boost performance and build momentum.
Why me?
Because I’m not just a pixel pusher—I’m a strategist who designs with purpose.
I’m Kelsey—a seasoned ecommerce designer who’s worked with start-ups, Amazon-native brands, and in-house teams. I combine UX instincts, ecomm know-how, and scroll-stopping visuals that move product.
A Lids® Glow-Up
Not just prettier… smarter.
Before diving into design, I did the brand homework: deep-dived into Lids’ website, socials, and visual identity to understand their tone, audience, and personality. From there, I sourced fonts, colors, and logos, created custom icons and infographics, and handpicked hi-res UGC from their social channels.
With no lifestyle photography available, I professionally composited products into stock environments that felt seamless, elevated, and on-brand—because even without a photo shoot, conversion shouldn’t suffer.
Before
After
